caring
Delivering a warm welcome with every visit
We love getting to know all of our customers and their goals, creating a warm welcome, and proactively helping them make the most of their time with us.
ambitious
Driving innovation and excellence in everything that we do
We will never stop striving to deliver fantastic feel-good experiences for our members and team, and we are passionate about getting it right - for everyone, every time.
respectful
Placing compassion and kindness at the heart of our relationships
We're respectful of our colleagues' and customers' time as well as their needs – working efficiently, communicating openly, and juggling demands with skill and positivity.
energised
We are smile-seekers, always looking for opportunities to delight our customers
Feeling good means having fun! We're always optimistic, taking a half-full approach to life and spreading positive energy through every part of our work.