Our Strategy

Drive continuous business improvement at our collection of country clubs by focusing on our key pillars of Product, Service, Sales, Margin and Retention (of members and our people).

Optimise our 3,200 acres of predominantly freehold land by adding facilities and services to harness emerging trends, customer needs and competitive advantage. Develop our extensive runway of already approved planning consents, and work with the local planning authorities to responsibly add more facilities across our portfolio.

Use our successful operating model to seamlessly add to our market leading portfolio of 17 clubs, driving scale, synergy and value, thus offering enhanced services to existing and new members who have access to all clubs in our portfolio.