Following a successful launch in 2023, the 'Summer Fit Challenge' member engagement initiative returned to clubs this summer with over 5,000 members taking part across our 14 health clubs.
Whatever their summer fitness goals, members were able to take part in exercise classes and win club rewards along the way as they hit milestones of 10, 15, 20, 25 and 30 classes. Designed to increase club visits during the quieter summer months, the challenge this year had some updates to enhance the rewards offered, including a fantastic prize giveaway and the addition of branded resistance bands, which have been well received by members.
Members who complete 30 classes by the end of July enter into a prize draw to win a £2000 voucher towards a luxurious, all-inclusive Caribbean holiday with our exclusive partner Sandals, with a runner-up prize of a 2-night hotel stay at one of our six venues.
This year the challenge was housed entirely from within The Club Company App, increasing member engagement and reducing admin for teams. This solution also provided accurate data on how many members took part and reached each milestone, offering valuable insights into the behaviour of those attending group exercise classes.
With more exciting classes coming soon to the September timetable, the Summer Fit Challenge highlights the growing popularity of group exercise at our clubs and the appetite for member engagement initiatives such as this.
About The Club Company:
The Club Company is a premium collection of 17 country clubs - the majority located in central and southern England. A range of premium facilities are on offer to members and visitors centred around wellbeing: including championship standard golf courses, modern health and fitness facilities, swimming, tennis courts, bars, eateries and hotel accommodation.
The Club Company’s mission is to unquestionably be the UK’s premier collection of country clubs, helping members and visitors improve their wellbeing through its beautiful locations, exceptional facilities and friendly and welcoming environments.
