A New Website For The Club Company Collection

We have consolidated our digital presence into a single, premium website that more accurately reflects who we are today and where we are heading. This new platform brings together The Club Company and all of our clubs under one domain, creating a unified yet flexible digital home for the entire collection.

The new website has been designed as one central platform with individual club ‘micro-sites’, allowing each club to retain its own identity while benefiting from the scale, performance and consistency of a shared framework. This allows us to deliver a more intuitive customer journey, address existing pain points and align the digital experience with our wider brand identity.

A new back of house platform and AI-led technology means improved insight and performance measurement. A 40% reduction in page volume creates a cleaner, more focused user experience, while significantly reducing the complexity of future site development.

Bringing all clubs onto one website also strengthens our visibility and efficiency. Centralised enquiries now feed into a single system, providing clearer oversight of leads, faster follow-up opportunities and better-quality data across the collection.

This project has been months in the making, and with improvements to both design and performance we are very proud to be entering a new digital chapter for The Club Company Collection, showcasing our many premium offerings to members, guests and stakeholders alike.